Writing accurate and profitable estimates is a critical part of a service department’s role. Not only does it help increase your profits, but it also helps secure faster approvals for additional repairs when cars are being serviced. In this article, we'll share tips on how to write winning estimates that maximize your profits and provide top-notch service to your customers.
5 tips for a winning estimate
1. Be thorough
When writing an estimate, make sure to include all necessary information, such as a detailed description of the work to be performed, parts and labor costs, and any applicable taxes and fees. The more information you include, the more accurate and profitable your estimate will be. Ensure the information is correct to avoid discrepancies or disputes later.
2. Identify upsell opportunities
Use the estimate as an opportunity to recommend additional services or maintenance items. Offer customers the option to add on services or parts that will extend the life of their vehicle or enhance performance. Including videos or visual aids in your estimates can increase the likelihood of acceptance - in fact, customers are three times more likely to move forward with an estimate if they have a video.
3. Stay competitive
Make sure to regularly review and compare your pricing to that of your competitors. You don't want to be too high or too low, but finding the right balance between pricing and quality of service will help you win more business.
4. Communicate clearly
Ensure that your estimates are clear, easy to understand, and professionally presented for both the customer and your team. A well-written estimate that communicates the work to be done and the cost of each item will help reduce misunderstandings and increase customer satisfaction. Avoid technical jargon and use plain language.
5. Streamline your operations
Leverage the right tech tools to streamline your operations and centralize information. Consider using a communication platform that allows you to create an estimate, send it to a customer, and track its progress all in one place, saving time and improving efficiency.
Writing a winning estimate in the dealership service is about finding the right balance between accuracy, profitability, and customer satisfaction. By following these tips, you can increase your profits, secure faster approvals for additional repairs, and provide outstanding service to your customers.
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